Design and Marketing for Executives

5 ways to increase project management efficiency for website or logo design

There are a multitude of things to consider that are of great importance when leading an inner design project. Especially if you are responsible a for a new website or rebranding. "How much time will be taken away from my other projects if I need to check the designer's work, discuss it with the boss, control that all the wishes were implemented and go into several corrections iterations?" "Is the new design achieving our business goals and brand positioning?" "How to follow the deadlines if the designer gets overloaded with other tasks or goes on holiday in the middle of the project?" 


Here are the 5 ways to improve the design creation process through efficient PM.



1/Decrease costs


Approximately, it takes 0,5-1 hour a day to review and comment on a creator. And for complex projects you often work with more than one specialist. For example, in website development you need to check the work of analyst, copywriter, designer, front-end and back-end developers.

Also some parts of the brief may be overlooked or not taken into account. It means that you’ll have to go into additional corrections iterations and spend your time on checking obvious things.
This whole communication can take up to 30% of your time that costs 3000-5000 AUD/month for your company.

The solution is simple — one-window mode for all the specialists with the third-party manager who:
– controls deadlines
– checks that the results follow the brief
– corrects the specialists
– sends you the final result without inaccuracies


2/Improve efficiency


Project management creates an efficient framework for smooth exchange and easy decision-making. While you could also dedicate an employee to a task, a professional project manager specialising in design

knows how to organise the project and build a smooth communication with creative performers
is familiar with efficient work processes and therefore will save more time than the usual manager
is interested in pushing the workflow and meet deadlines since he is responsible for the project's budgets and KPIs

Unlike an employee, an outside project manager is not clamped with other business-related tasks that require immediate attention. He solely focuses on the project's efficiency by meeting given deadlines and providing seamless communication with the designers.

3/Save your time and nerves


When collaborating with freelancers, providing them with the proper guidelines and information about your project is essential. But putting together the same material for different employees can be time-demanding and nerve-wracking. Primarily when you oversee many freelancers who simultaneously work on various tasks.

Passing this duty to an external project manager can help you save significant time for other business-related responsibilities. Instead of explaining the same issue repeatedly, you simply hand down the relevant information to your task manager, who will then take care of the necessary work distribution, information exchange and project organisation.

4/Avoid risks


The unexpected is part of every project. Planning out a task in detail may help with the overall process, but it doesn't prevent unforeseen circumstances from happening. An employee might get sick, or a freelancer will fall short due to ongoing projects with other clients. In this case, it is the Project Manager's responsibility to solve emerging problems and adapt with fail-proof solutions. By handing over this task, you can rest assured that your team will meet all given deadlines while efficiently delivering outstanding designs.


5/Be sure of the quality of the design


Project managers who are specialised in design have an eye for artists and professional freelancers. They are acquainted with any artful project's key elements and can help you find the relevant specialists with the right style for the task. By working closely together with the Art Director, the project manager also acts as a guarantor of the design quality. Together, they will deliver results based on industry-specific knowledge, design trends and innovative solutions that help your business achieve its desired goals.

By overseeing complex tasks, project managers have the ability to help reduce costs, maximise business efficiency, and increase revenue. Companies can benefit by saving valuable time and getting the design quality they need to scale their business the right way.